Country clothing - No longer a stick in the mud

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Country clothing has become the thing to be seen wearing on the high streets of Great Britain. Walk ways, by ways, the country club and the gastro pub have all had an influence on the fashion scene, with clothing designers all clamouring away to hop on the country clothing bandwagon and the resurgence of country chic.

It has been a somewhat gradual influence of the equestrian and country look. With the leather jodhpur boots and riding boots that are akin to the likes of Jemima Khan and Kate Middleton and designer boutiques opening up in rural country towns, the merging of designer fashion with country traditions has never been so fruitful.

The internet along with fashion pages in the newspapers and magazines has allowed country dwellers to keep up with the latest fashion trends and this has had a direct influence on the fashion trade. With people in the country merging traditional country clothing with contemporary fashion designs, the interest in new attire and styles for those outside the country boundaries has been boosted.

Former Country Life journalist, Melanie Cable-Alexander said: “There is a fusion between urban and country fashion. People in their thirties and forties are moving away from cities because they can work from home – or they have second homes. They still want to keep up with trends – and they have money.”

Also, Jill Grieve, public relations officer for the Countryside Alliance commented: “The country is definitely becoming more fashionable. There’s a fluidity between urban and country-dweller and now there are gastro pubs, there’s an excuse to dress up and be seen.”

Also, Jill Grieve, public relations officer for the Countryside Alliance commented: “The country is definitely becoming more fashionable. There is a fluidity between urban and country-dweller and now there are gastro pubs, there’s an excuse to dress up and be seen.”

For the upcoming season traditional tweed coupled with riding jackets, red hunting jackets and riding boots are all showing their influence in the fashion shows of the top designers.

Notwithstanding the catwalks, the high street stores are also embracing the de rigueur of the equestrian and country clothing sect, with riding shirts, riding boots and jodhpurs all playing their part.

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