Sasta launches country clothing campaign.

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The Finland-based country clothing manufacturer Sasta is launching a large marketing and advertising campaign aimed at capturing the attention of country, shooting and field sports publications.

The Shooting Times, Country Living, The Field, Shooting Gazette and FieldSports magazines are all set to feature a number of Sasta’s country and shooting jackets, as well as breeks, shirts and waterproof trousers.

Sasta has been established since 1968 and has gained a dedicated following in Europe. By combining Gore-Tex with its own Sasta EXP fabric, its own take on country clothing and shooting apparel has seen it put up a more than worthy niche in the country attire market with the more well known British brands such as Musto and Barbour.

Names such as Wolf Thermo, Ahma, Hetta, Dalesman, Kelo Thermo and Seita may not be well known to the general public at the moment, but when the Sasta Winter advertising and marketing campaign is over, it may well be a very different matter.